
Painting Entitled Italian Window
I sold this painting a couple of weeks ago at a local exhibition. I painted it nearly ten years ago. It was admired by many people, several of them fellow artists, who thought that the portrayal of light and dark was skillfully done, and that detailing was first class. i didn’t show it often at exhibitions admittedly but it was on my website, and also on my online shops. Why did it take so long to sell?
I have the question but not the answer. Art is subjective we know. The decision is mostly an emotional one. How does a painting make you feel when you stand there and look at it. I have had online buyers write to me, obviously pleased with what they have bought, telling me they look at their painting every morning and it sets them up for the day. That is so satisfying for the artist when it happens. I have noticed recently that quirky paintings that make you smile, often sell at exhibitions. I sometimes think that mine are perhaps too traditional, and don’t provide an emotional response.
So art is subjective. One cannot stand there and point out the benefits of the product. They are in the eye and the mind of the beholder. Difficult to reach.
Yes, there are practical considerations as well, such as cost, and budgets are constrained at the moment, but they haven’t always been. My year has been comparatively bleak, I believe because of the economic climate, otherwise i would have to think I was losing my touch. Others say not though. Other painters I know are still selling and they are in a higher price bracket, possibly appealing to a market segment which hasn’t been too affected by market conditions, let us say, and good for them
Wall space or the lack of it is no mean consideration either. If the buyers have funds and wall space, you are in with a chance. Yet I believe the emotional value of a painting transcends these considerations. This is when you have something to say and you actually reach out to potential buyers of your work. That is not easy. I have started to include more meditative subjects hopefully bringing peace and tranquility to someone
This isn’t a rant, believe me. I am just trying to understand why sales switched off so abruptly after a promising start at the beginning of the year, and what to do about it. I have met this problem before when I was in business many years ago. Major customers take fright and switch off their development plans and suddenly you struggle to stay afloat. You just need to survive until normality returns, and people can afford their heating bills again.
Mercifully my income from painting doesn’t affect my lifestyle that much, but I do like to see them go out to a new home. That is the satisfying part.











